Amazon: $100 in 1997 → $277,693.33 in 2026

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Amazon returns since 1997

If you invested $100 in Amazon stock (AMZN) at the beginning of May 1997, you would have about $277,693.33 by March 2026. This is a return on investment of 277,593.33%, or 31.65% per year.

This investment beats inflation during this period for an inflation-adjusted return of about 134,536.44% cumulatively, or 28.39% per year.

If you used dollar-cost averaging (monthly) instead of a lump-sum investment, you'd have $83,939.89.

The graph below shows the performance of $100 invested in Amazon stock (AMZN) over time.

This chart shows the monthly changes over the full period:

Adjusting Amazon returns for inflation

The nominal return on investment of $100 is $277,593.33, or 277,593.33%. This means by March 2026 you would have $277,693.33.

However, it is important to take inflation into account when evaluating a long-term investment. You can convert these returns to their real value using an inflation calculation based on the U.S. Bureau of Labor Statistics Consumer Price Index (CPI).

In this case, the CPI in May 1997 was 160.100 and the CPI in March 2026 was 330.213.

Adjusted for inflation, the $277,693.33 nominal end value would have a real return of roughly $134,536.44 in 1997 dollars. This means the inflation-adjusted return is 134,536.44% as opposed to the original 277,593.33%.

For more information on inflation, see our U.S. inflation calculator for 1997.

Amazon full monthly data

The table below shows the full dataset pertaining to a $100 investment over the 347-month period between 1997 and 2026.

YearMonthReturn (%)Amount ($)CPI
199750.00%100.00160.10
199762.80%102.80160.30
1997755.38%159.73160.50
19978-2.42%155.87160.80
1997985.54%289.20161.20
19971017.20%338.93161.60
199711-18.88%274.93161.50
19971221.73%334.67161.30
19981-2.07%327.73161.60
1998230.51%427.73161.90
1998311.10%475.20162.20
199847.27%509.73162.50
19985-3.95%489.60162.80
19986126.39%1,108.40163.00
1998711.15%1,232.00163.20
19988-24.47%930.53163.40
1998933.29%1,240.27163.60
19981013.27%1,404.80164.00
19981151.86%2,133.33164.00
19981267.32%3,569.47163.90
199919.20%3,897.87164.30
199929.57%4,270.80164.50
1999334.39%5,739.60165.00
19994-0.07%5,735.47166.20
19995-30.98%3,958.40166.20
199965.37%4,170.80166.20
19997-20.03%3,335.47166.70
1999824.30%4,145.87167.10
1999928.54%5,329.20167.90
199910-11.65%4,708.27168.20
19991120.44%5,670.80168.30
199912-10.51%5,075.07168.30
20001-15.19%4,304.13168.80
200026.68%4,591.60169.80
20003-2.72%4,466.67171.20
20004-17.63%3,679.20171.30
20005-12.46%3,220.80171.50
20006-24.84%2,420.80172.40
20007-17.04%2,008.40172.80
2000837.75%2,766.67172.80
20009-7.38%2,562.53173.70
200010-4.72%2,441.60174.00
200011-32.59%1,645.87174.10
200012-36.97%1,037.47174.00
2001111.25%1,154.13175.10
20012-41.15%679.20175.80
200130.41%682.00176.20
2001454.25%1,052.00176.90
200155.77%1,112.67177.70
20016-15.22%943.33178.00
20017-11.73%832.67177.50
20018-28.42%596.00177.50
20019-33.22%398.00178.30
20011016.92%465.33177.70
20011162.18%754.67177.40
200112-4.42%721.33176.70
2002131.15%946.00177.10
20022-0.63%940.00177.80
200231.42%953.33178.80
2002416.71%1,112.67179.80
200259.23%1,215.33179.80
20026-10.86%1,083.33179.90
20027-11.08%963.33180.10
200283.39%996.00180.70
200296.63%1,062.00181.00
20021021.53%1,290.67181.30
20021120.61%1,556.67181.30
200212-19.10%1,259.33180.90
2003115.67%1,456.67181.70
200320.73%1,467.33183.10
2003318.26%1,735.33184.20
2003410.22%1,912.67183.80
2003525.10%2,392.67183.50
200361.20%2,421.33183.70
2003714.65%2,776.00183.90
2003811.24%3,088.00184.60
200394.56%3,228.67185.20
20031012.39%3,628.67185.00
200311-0.85%3,598.00184.50
200312-2.50%3,508.00184.30
20041-4.22%3,360.00185.20
20042-14.66%2,867.33186.20
200430.63%2,885.33187.40
200440.74%2,906.67188.00
2004511.24%3,233.33189.10
2004612.16%3,626.67189.70
20047-28.46%2,594.67189.40
20048-2.00%2,542.67189.50
200497.13%2,724.00189.90
200410-16.47%2,275.33190.90
20041116.26%2,645.33191.00
20041211.62%2,952.67190.30
20051-2.42%2,881.33190.70
20052-18.60%2,345.33191.80
20053-2.59%2,284.67193.30
20054-5.57%2,157.33194.60
200559.73%2,367.33194.40
20056-6.81%2,206.00194.50
2005736.45%3,010.00195.40
20058-5.43%2,846.67196.40
200596.09%3,020.00198.80
200510-12.01%2,657.33199.20
20051121.58%3,230.67197.60
200512-2.70%3,143.33196.80
20061-4.94%2,988.00198.30
20062-16.47%2,496.00198.70
20063-2.43%2,435.33199.80
20064-3.61%2,347.33201.50
20065-1.70%2,307.33202.50
2006611.76%2,578.67202.90
20067-30.48%1,792.67203.50
2006814.65%2,055.33203.90
200694.18%2,141.33202.90
20061018.59%2,539.33201.80
2006115.91%2,689.33201.50
200612-2.18%2,630.67201.80
20071-4.54%2,511.33202.42
200723.90%2,609.33203.50
200731.66%2,652.67205.35
2007454.13%4,088.67206.69
2007512.73%4,609.33207.95
20076-1.06%4,560.67208.35
2007714.81%5,236.00208.30
200781.74%5,327.33207.92
2007916.57%6,210.00208.49
200710-4.29%5,943.33208.94
2007111.58%6,037.33210.18
2007122.30%6,176.00210.04
20081-16.13%5,180.00211.08
20082-17.03%4,298.00211.69
2008310.59%4,753.33213.53
2008410.28%5,242.00214.82
200853.80%5,441.33216.63
20086-10.16%4,888.67218.82
200874.10%5,089.33219.96
200885.86%5,387.33219.09
20089-9.96%4,850.67218.78
200810-21.33%3,816.00216.57
200811-25.40%2,846.67212.43
20081220.09%3,418.67210.23
2009114.70%3,921.33211.14
2009210.15%4,319.33212.19
2009313.35%4,896.00212.71
200949.64%5,368.00213.24
20095-3.14%5,199.33213.86
200967.27%5,577.33215.69
200972.51%5,717.33215.35
20098-5.33%5,412.67215.83
2009914.99%6,224.00215.97
20091027.26%7,920.67216.18
20091114.39%9,060.67216.33
200912-1.02%8,968.00215.95
20101-6.77%8,360.67216.69
20102-5.59%7,893.33216.74
2010314.67%9,051.33217.63
201040.98%9,140.00218.01
20105-8.49%8,364.00218.18
20106-12.91%7,284.00217.97
201077.90%7,859.33218.01
201085.89%8,322.00218.31
2010925.82%10,470.67218.44
2010105.20%11,015.33218.71
2010116.16%11,693.33218.80
2010122.62%12,000.00219.18
20111-5.76%11,309.33220.22
201122.15%11,552.67221.31
201133.95%12,008.67223.47
201148.70%13,054.00224.91
201150.45%13,112.67225.96
201163.97%13,632.67225.72
201178.82%14,834.67225.92
20118-3.28%14,348.67226.55
201190.46%14,415.33226.89
201110-1.26%14,234.00226.42
201111-9.94%12,819.33226.23
201112-9.98%11,540.00225.67
2012112.33%12,962.67226.67
20122-7.59%11,979.33227.66
2012312.70%13,500.67229.39
2012414.51%15,460.00230.09
20125-8.19%14,194.00229.82
201267.25%15,223.33229.48
201272.17%15,553.33229.10
201286.42%16,551.33230.38
201292.44%16,954.67231.41
201210-8.43%15,526.00231.32
2012118.23%16,803.33230.22
201212-0.47%16,724.67229.60
201315.83%17,700.00230.28
20132-0.46%17,618.00232.17
201330.84%17,766.00232.77
20134-4.76%16,920.67232.53
201356.06%17,946.67232.95
201363.15%18,512.67233.50
201378.47%20,081.33233.60
20138-6.72%18,732.00233.88
2013911.27%20,842.67234.15
20131016.44%24,268.67233.55
2013118.13%26,241.33233.07
2013121.31%26,586.00233.05
20141-10.06%23,912.67233.92
201420.95%24,140.00234.78
20143-7.11%22,424.67236.29
20144-9.58%20,275.33237.07
201452.77%20,836.67237.90
201463.91%21,652.00238.34
20147-3.63%20,866.00238.25
201488.32%22,602.67237.85
20149-4.90%21,496.00238.03
201410-5.27%20,364.00237.43
20141110.86%22,576.00236.15
201412-8.35%20,690.00234.81
2015114.24%23,635.33233.71
201527.23%25,344.00234.72
20153-2.12%24,806.67236.12
2015413.35%28,118.67236.60
201551.77%28,615.33237.81
201561.13%28,939.33238.64
2015723.51%35,743.33238.65
20158-4.34%34,192.67238.32
20159-0.19%34,126.00237.95
20151022.27%41,726.67237.84
2015116.22%44,320.00237.34
2015121.67%45,059.33236.53
20161-13.15%39,133.33236.92
20162-5.87%36,834.67237.11
201637.44%39,576.00238.13
2016411.11%43,972.67239.26
201659.58%48,186.00240.23
20166-0.99%47,708.00241.02
201676.04%50,587.33240.63
201681.36%51,277.33240.85
201698.86%55,820.67241.43
201610-5.67%52,654.67241.73
201611-4.97%50,038.00241.35
201612-0.09%49,991.33241.43
201719.82%54,898.67242.84
201722.62%56,336.00243.60
201734.91%59,102.67243.80
201744.34%61,666.00244.52
201757.53%66,308.00244.73
20176-2.68%64,533.33244.96
201772.04%65,852.00244.79
20178-0.73%65,373.33245.52
20179-1.96%64,090.00246.82
20171014.97%73,685.33246.66
2017116.47%78,450.00246.67
201712-0.62%77,964.67246.52
2018124.06%96,726.00247.87
201824.24%100,830.00248.99
20183-4.30%96,489.33249.55
201848.21%104,408.67250.55
201854.05%108,641.33251.59
201864.31%113,320.00251.99
201874.57%118,496.00252.01
2018813.24%134,180.67252.15
20189-0.48%133,533.33252.44
201810-20.22%106,534.00252.89
2018115.77%112,678.00252.04
201812-11.13%100,131.33251.23
2019114.43%114,582.00251.71
20192-4.59%109,322.00252.78
201938.59%118,716.67254.20
201948.19%128,434.67255.55
20195-7.86%118,338.00256.09
201966.68%126,242.00256.14
20197-1.42%124,452.00256.57
20198-4.85%118,419.33256.56
20199-2.27%115,727.33256.76
2019102.35%118,444.00257.35
2019111.36%120,053.33257.21
2019122.61%123,189.33256.97
202018.71%133,914.67257.97
20202-6.22%125,583.33258.68
202033.50%129,981.33258.12
2020426.89%164,933.33256.39
20205-1.28%162,824.67256.39
2020612.96%183,921.33257.80
2020714.71%210,978.67259.10
202089.05%230,064.00259.92
20209-8.76%209,915.33260.28
202010-3.58%202,410.00260.39
2020114.34%211,202.67260.23
2020122.81%217,128.67260.47
20211-1.56%213,746.67261.58
20212-3.53%206,195.33263.01
202130.04%206,272.00264.88
2021412.07%231,161.33267.05
20215-7.05%214,871.33269.20
202166.74%229,344.00271.70
20217-3.27%221,839.33273.00
202184.30%231,386.00273.57
20219-5.35%219,002.67274.31
2021102.66%224,828.67276.59
2021113.99%233,804.67277.95
202112-4.93%222,289.33278.80
20221-10.28%199,431.33281.15
202222.67%204,750.67283.72
202236.14%217,330.00287.50
20224-23.75%165,708.67289.11
20225-3.28%160,279.33292.30
20226-11.65%141,613.33296.31
2022727.06%179,933.33296.28
20228-6.06%169,026.67296.17
20229-10.86%150,666.67296.81
202210-9.35%136,586.67298.01
202211-5.76%128,720.00297.71
202212-12.99%112,000.00296.80
2023122.77%137,506.67299.17
20232-8.63%125,640.00300.84
202339.61%137,720.00301.84
202342.09%140,600.00303.36
2023514.35%160,773.33304.13
202368.11%173,813.33305.11
202372.55%178,240.00305.69
202383.24%184,013.33307.03
20239-7.89%169,493.33307.79
2023104.70%177,453.33307.67
2023119.77%194,786.67307.05
2023124.00%202,586.67306.75
202412.15%206,933.33308.42
2024213.89%235,680.00310.33
202432.05%240,506.67312.33
20244-2.98%233,333.33313.55
202450.82%235,253.33314.07
202469.53%257,666.67314.18
20247-3.24%249,306.67314.54
20248-4.54%238,000.00314.80
202494.39%248,440.00315.30
2024100.04%248,533.33315.66
20241111.53%277,186.67315.49
2024125.53%292,520.00315.61
202518.34%316,906.67317.67
20252-10.69%283,040.00319.08
20253-10.37%253,680.00319.80
20254-3.07%245,893.33320.80
2025511.16%273,346.67321.47
202567.01%292,520.00322.56
202576.71%312,146.67323.05
20258-2.18%305,333.33323.98
20259-4.12%292,760.00324.80
20251011.23%325,626.67324.80
202511-4.50%310,960.00324.12
202512-1.03%307,760.00324.05
202613.67%319,066.67325.25
20262-12.24%280,000.00326.79
20263-0.82%277,693.33330.21
Click to show 341 more rows

Amazon dollar-cost averaging

Dollar-cost averaging is an alternative to investing the full lump-sum of $100 up front. Instead, the capital is invested over a period of time.

Consider a strategy in which $100 was invested in Amazon stock (AMZN) over a period of no more than 24 months beginning in 1997. This would result in a final amount of $83,939.89. In this particular case, dollar-cost average returns are less than the returns of a lump-sum investment (which ends with $277,693.33).

YearMonthContribution ($)Amount ($)
199754.164.16
199764.168.55
199774.1619.75
199784.1623.33
199794.1651.01
1997104.1664.66
1997114.1655.83
1997124.1673.02
199814.1675.58
199824.16104.07
199834.16120.24
199844.16133.44
199854.16132.17
199864.16308.63
199874.16347.67
199884.16265.74
199894.16359.74
1998104.16412.18
1998114.16632.25
1998124.161,064.83
199914.161,167.34
199924.161,283.58
199934.161,730.62
199944.321,733.69
19995-1,196.53
19996-1,260.73
19997-1,008.23
19998-1,253.19
19999-1,610.89
199910-1,423.19
199911-1,714.14
199912-1,534.07
20001-1,301.03
20002-1,387.93
20003-1,350.16
20004-1,112.13
20005-973.57
20006-731.75
20007-607.09
20008-836.30
20009-774.59
200010-738.04
200011-497.51
200012-313.60
20011-348.87
20012-205.31
20013-206.15
20014-317.99
20015-336.33
20016-285.15
20017-251.69
20018-180.16
20019-120.31
200110-140.66
200111-228.12
200112-218.04
20021-285.95
20022-284.14
20023-288.17
20024-336.33
20025-367.37
20026-327.47
20027-291.19
20028-301.07
20029-321.02
200210-390.14
200211-470.54
200212-380.67
20031-440.31
20032-443.54
20033-524.55
20034-578.15
20035-723.24
20036-731.91
20037-839.12
20038-933.43
20039-975.95
200310-1,096.86
200311-1,087.59
200312-1,060.38
20041-1,015.65
20042-866.72
20043-872.17
20044-878.61
20045-977.36
20046-1,096.25
20047-784.30
20048-768.59
20049-823.40
200410-687.78
200411-799.62
200412-892.52
20051-870.96
20052-708.94
20053-690.60
20054-652.11
20055-715.59
20056-666.82
20057-909.85
20058-860.48
20059-912.87
200510-803.25
200511-976.55
200512-950.15
20061-903.20
20062-754.48
20063-736.14
20064-709.54
20065-697.45
20066-779.47
20067-541.88
20068-621.28
20069-647.27
200610-767.58
200611-812.92
200612-795.19
20071-759.11
20072-788.74
20073-801.84
20074-1,235.90
20075-1,393.29
20076-1,378.58
20077-1,582.71
20078-1,610.32
20079-1,877.13
200710-1,796.52
200711-1,824.94
200712-1,866.85
20081-1,565.79
20082-1,299.18
20083-1,436.82
20084-1,584.53
20085-1,644.78
20086-1,477.72
20087-1,538.38
20088-1,628.46
20089-1,466.24
200810-1,153.48
200811-860.48
200812-1,033.38
20091-1,185.32
20092-1,305.63
20093-1,479.94
20094-1,622.61
20095-1,571.63
20096-1,685.89
20097-1,728.21
20098-1,636.12
20099-1,881.36
200910-2,394.22
200911-2,738.82
200912-2,710.81
20101-2,527.22
20102-2,385.96
20103-2,736.00
20104-2,762.80
20105-2,528.23
20106-2,201.77
20107-2,375.68
20108-2,515.54
20109-3,165.03
201010-3,329.67
201011-3,534.61
201012-3,627.31
20111-3,418.53
20112-3,492.09
20113-3,629.93
20114-3,945.90
20115-3,963.64
20116-4,120.82
20117-4,484.16
20118-4,337.25
20119-4,357.40
201110-4,302.59
201111-3,874.97
201112-3,488.26
20121-3,918.30
20122-3,621.06
20123-4,080.92
20124-4,673.18
20125-4,290.50
20126-4,601.64
20127-4,701.39
20128-5,003.06
20129-5,124.98
201210-4,693.13
201211-5,079.24
201212-5,055.46
20131-5,350.28
20132-5,325.49
20133-5,370.23
20134-5,114.70
20135-5,424.84
20136-5,595.93
20137-6,070.09
20138-5,662.22
20139-6,300.23
201310-7,335.82
201311-7,932.11
201312-8,036.30
20141-7,228.21
20142-7,296.93
20143-6,778.43
20144-6,128.74
20145-6,298.41
20146-6,544.87
20147-6,307.28
20148-6,832.23
20149-6,497.71
201410-6,155.54
201411-6,824.17
201412-6,254.08
20151-7,144.38
20152-7,660.87
20153-7,498.45
20154-8,499.58
20155-8,649.71
20156-8,747.65
20157-10,804.33
20158-10,335.60
20159-10,315.45
201510-12,612.95
201511-13,396.85
201512-13,620.33
20161-11,829.05
20162-11,134.22
20163-11,962.85
20164-13,291.86
20165-14,565.45
20166-14,420.96
20167-15,291.31
20168-15,499.88
20169-16,873.22
201610-15,916.21
201611-15,125.26
201612-15,111.15
20171-16,594.52
20172-17,028.99
20173-17,865.29
20174-18,640.12
20175-20,043.28
20176-19,506.84
20177-19,905.45
20178-19,760.76
20179-19,372.84
201710-22,273.27
201711-23,713.51
201712-23,566.81
20181-29,237.90
20182-30,478.44
20183-29,166.36
20184-31,560.18
20185-32,839.61
20186-34,253.86
20187-35,818.44
20188-40,559.53
20189-40,363.85
201810-32,202.62
201811-34,059.80
201812-30,267.25
20191-34,635.33
20192-33,045.36
20193-35,885.14
20194-38,822.65
20195-35,770.68
20196-38,159.86
20197-37,618.79
20198-35,795.26
20199-34,981.54
201910-35,802.72
201911-36,289.18
201912-37,237.12
20201-40,479.12
20202-37,960.76
20203-39,290.17
20204-49,855.30
20205-49,217.90
20206-55,594.91
20207-63,773.68
20208-69,542.71
20209-63,452.26
202010-61,183.58
202011-63,841.39
202012-65,632.67
20211-64,610.38
20212-62,327.79
20213-62,350.97
20214-69,874.40
20215-64,950.34
20216-69,325.07
20217-67,056.59
20218-69,942.31
20219-66,199.14
202110-67,960.19
202111-70,673.42
202112-67,192.62
20221-60,283.20
20222-61,891.11
20223-65,693.53
20224-50,089.67
20225-48,448.51
20226-42,806.24
20227-54,389.44
20228-51,092.62
20229-45,542.84
202210-41,286.80
202211-38,908.90
202212-33,854.85
20231-41,564.89
20232-37,977.89
20233-41,629.38
20234-42,499.93
20235-48,597.84
20236-52,539.51
20237-53,877.58
20238-55,622.72
20239-51,233.68
202310-53,639.79
202311-58,879.23
202312-61,236.98
20241-62,550.87
20242-71,240.29
20243-72,699.27
20244-70,530.95
20245-71,111.32
20246-77,886.32
20247-75,359.29
20248-71,941.57
20249-75,097.32
202410-75,125.53
202411-83,786.73
202412-88,421.62
20251-95,793.12
20252-85,556.05
20253-76,681.24
20254-74,327.53
20255-82,626.00
20256-88,421.62
20257-94,354.28
20258-92,294.78
20259-88,494.17
202510-98,428.96
202511-93,995.58
202512-93,028.30
20261-96,446.03
20262-84,637.14
20263-83,939.89
Click to show 341 more rows

Data Sources

Monthly adjusted close data is from Yahoo Finance via yfinance. Adjusted close reflects stock splits and dividends reported by the source. Inflation data is from the U.S. Bureau of Labor Statistics CPI.

in2013dollars.com is a reference website maintained by the Official Data Foundation.


Ian Webster

About the author

Ian Webster is an engineer and data expert based in San Mateo, California. He has worked for Google, NASA, and consulted for governments around the world on data pipelines and data analysis. Disappointed by the lack of clear resources on the impacts of inflation on economic indicators, Ian believes this website serves as a valuable public tool. Ian earned his degree in Computer Science from Dartmouth College.

Email · LinkedIn · Twitter


Amazon from 1997 to 2026
Start value
May 1997
0.08
End value
March 2026
208.27
Nominal return +277,593.33%
+31.65% / yr
Inflation-adjusted return +134,536.44%
+28.39% / yr
Final amount, nominal
($100 base)
$277,693.33
Final amount, inflation-adjusted
($100 base)
$134,636.44